Creating a wine label that is memorable among consumers is far from easy; On the busy shelves of a wine store, a wine label has to turn out not only different but also very attractive. With all of these offerings, it should also be able to tell a great story and elicit some sort of special feeling when seen. Shunho Creative knows that a great is one of the most important aspects for attracting consumers.
Wine is something that has been experienced by humans for millennia, if not generations of thousands of years, and remains as beloved today. This is something that unpulled the glamor of wine. As we know, a good story is something that grabs our attention and interest and wine itself has a beginning, middle and end. We give careful attention to the story behind the wine when developing a new label. Grapes Where Are They From? How was the harvest, and how did that influence taste? What is the winemaking and aging process? How can we communicate that story worth telling via label design?
One example of a wine label that has great story is the Kanu KCB Chenin Blanc. The label also includes a hand-drawn map of the vineyard in which the grapes were grown. This map helps people connect to the earth where their wine comes from. Also depicted on the bottle is a portrait of the workers who contribute to making the wine. It illustrates the idea that this wine is a product produced by human beings; not something sitting on a shelf to collect dust. It adds personality to the story and a sense of uniqueness to the wine.
Smaller winemakers should keep the following ideas in mind when designing a wine label. To start with, the label must be readable, clear and truthful. These natural considerations give the customers an idea of what the type of wine is all about. But what if also some fun & creative ideas can help make the label even more unique and memorable?
Start with the structure of the label. A label that is unique in its shape will catch the eye of your customers and be different from all of those rectangular labels out there. For instance, a label that is round or oval could be appealing and unique. Secondly, we can choose shiny foil or raised designs known as embossing to give texture and depth to the label. This can make it feel some what more tactile and eye-catching. And lastly, be unafraid to use garish colors or ordinary design features that can lead to stick-in-your-head labels that people will find it hard to forget once they view.
When we select colors for a wine label there are feelings those colors can invoke. For instance, red is associated with passion and authority, whereas green has a link to nature and freshness. Here also the type of font we choose becomes very important. A classic script font may set an elegant and sophisticated mood, appealing to someone in the market for something dressed up. Conversely, a strong contemporary font could attract a younger trendier crowd seeking something new and edgy.
The world of wine label design is ever evolving and hot right now there are a whole bunch of new trends being experimented with by designers everywhere. Minimalist design is one driving trend which employs clean lines, simple font types, and a few colors in the mixture. This method provides an ultra-modern & minimalistic appearance which attracts many people. A classic trend is hand-drawn elements or illustrations that help a label feel warm and full of personality. These details can give the label a sense of care and uniqueness.
Supported wine label design include English, Spanish and Japanese.Support total solutions from material to finished products.
wine label design production of laser paper can exceed the 200, 000 ton mark per year.
The majority of customers are from the world's wine label design 500 companies
With wine label design, REACH, FDA 21 CFR 176.170, (EU) No 10/2011, TUV OK COMPOST HOME, RECYCLABLE, ISO 9001/14001/45001, CNAS, PATENTS and other environmental protection certificates
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